Exploring Diversity and Inclusion in STEM for Competitive Advantage, and Building Digital Trust in a Digital Age with Transparency and Personalization

Women in technology remain highly underrepresented making up only 26% of related jobs whereby 3% of jobs are held by African-American women, 6% held by Asian women and 2% held by Hispanic women according to the National Center for Women and IT. What's not shown in the image below, is that over 50% of the women in tech have suffered gender discrimination at some point in their career, self included.

Diversity breeds innovation. Inclusion breeds psychological safety and trust. One of the biggest offenders of unconscious bias is assessing for “culture fit,” the underlying attitudes and stereotypes people associate with a person or groups of people. In the midst of our current social crises and recent H1B cancellations, how do you build a culture of innovation and trust?

Employment in science, technology, engineering and math (STEM) occupations has grown 79% since 1990, from 9.7 million to 17.3 million, outpacing overall U.S. job growth. There’s no single standard for which jobs count as STEM, and this may contribute to a number of misperceptions about who works in STEM and the difference that having a STEM-related degree can make in workers’ pocketbooks. Per McKinsey: “Companies in the top-quartile for gender diversity on executive teams were 21% more likely to outperform on profitability and 27% more likely to have superior value creation.” 

Additonally, being transparent in your commitment to diversity & inclusion is important. Your online presence and digital footprint can be a conduit for connecting with customers, associates, and partners. Building trust in a digital age is critical. As we continue to navigate COVID and digital transformation, while pivoting to digital everything - in the workplace, virtual events, engaging across social media - what is digital trust and why does it matter? Accenture defines digital trust as a widely accepted belief that a brand is reliable, capable, safe, transparent, and truthful in its digital practices. Digital trust is difficult to build, but startlingly easy to lose. This makes it a key differentiator in the digital economy.

In Episode 24, we explore why diversity & inclusion are critical in technology and the STEM domain, and how companies build trust in this digital era with customers and partners using data, insights, personalization, and consistency cross-channel. 

Listen to Episode 24 on iTunes 🎧 apple.co/2Vq3IGN

Connect and explore more podcasts at https://pod.co/supplychainrevolution

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